Creative Profile: Edward Enninful

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A couple of days ago I was scrolling through Instagram and I came across this photograph of Vogue House posted by Alexandra Shulman – she captioned the image with:

“One more week until this place is no longer my professional home.”

After seeing this I was reminded that soon, well in less than a week, Edward Enninful will be taking over Alexandra’s position and bringing something new to Vogue – so in this post I will be looking through some of his previous work and getting to know him.


So who is Edward Enninful?

The stylist, born in Ghana, began his career as the fashion director of i-D magazine when he was just 18, after having been scouted as a model aged 16 on a train in London. He began modelling for a brief period of time before assisting stylists, such as Simon Foxton, on their shoots.

It was during his time working with the likes of Beth Summers, when he met the founder of i-D magazine, Terry Jones, who later appointed him as editor when Beth left the magazine. Since leaving i-D he has worked for Vogue Italia and, most recently, W.

Who/what is he inspired by?

Enninful is heavily influenced by the London club scene of the 80’s, his work during this time captured the raw, frantic energy and creativity of the time. It was during this period that he became acquainted with some of his future collaborators, such as Kate Moss, Naomi Campbell, Pat McGrath and Mario Sorrenti.

His editorials and photo shoots often include a strong narrative, with a provocative elegance – he has had work published in several issues of Vogue and once worked as a contributing editor at Italian Vogue.

What is his most succesful work?

In a 2008 issue of Vogue Italia, as contributing editor, Edward created an ‘All Black’ issue which was the magazine’s top-selling of all time. Within the issue only black models were used and it became very influential.


What do I think?

I am really excited to see what Edward is going to do with Vogue as he has a reputation for shaking things up and prompting change, also as a black male he will bring an entirely new perspective to the fashion world than the one Alexandra Shulman has been bringing for the past 25 years.

Along with many people, I’m sure, I am looking forward to seeing more diversity within the magazine, as he is known for working with women and men of all races, with some of his favourite subjects being Rihanna, Ruth Negga and Jourdan Dunn. A more diverse cover star range is an obvious given.

He has an interest in the ‘now’ and often works with ‘Insta-girls’ such as Gigi and Bella Hadid, with this he will definitely bring something for the younger generations, that Alexandra perhaps didn’t, he will excite younger readers and bring a fresh perspective on fashion and politics.

Lets look at some of his work…





W Magazine February 2014


What do you think…?




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